After filming John Wick: Chapter 4, Reeves, Chad Stahelski and Brazilian jiu-jitsu instructor Dave Camarillo, signed an exclusive training uniform that was put up for auction in March 2023 to raise money for St. Jude Children’s Research Hospital.[285] Reeves also presented his personal stunt team for the film with engraved custom Rolex Submariner watches, and bought the larger Chapter 4 stunt crews each personalized T-shirts indicating how many times that the various extras they portrayed “died” in the film.[283][284] In 2024, Reeves signed a one-day contract with the Windsor Spitfires, and signed items which were auctioned off in benefit of the Canadian Mental Health Association of Windsor-Essex.[286]
Reeves co-founded a production company, Company Films, with friend Stephen Hamel.[287] In 2011, Reeves, an avid motorcyclist, co-founded ARCH Motorcycle Company, which builds and sells custom motorcycles, with Gard Hollinger.[83][288]
In 2017, Reeves, Jessica Fleischmann, and Alexandra Grant founded book publisher, X Artists’ Books (also known as XAB).[289][264] He has written two books with Grant: Ode to Happiness and Shadows; he provided the text to her photographs and art.[290]
